Essays about: "Networking intention"

Showing result 11 - 15 of 19 essays containing the words Networking intention.

  1. 11. Disclosing Personal Information to Social Networking Site Providers : The role of trust, risk and perceived benefits

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nima Ghamari; Lovisa Mellbin; [2015]
    Keywords : Social Networking Sites; SNS; User-to-organizational privacy; Personal information disclosure; behavioral intention; Trusting beliefs; trust; risk beliefs; risk; Self-presentation;

    Abstract : This thesis is set to investigate the factors that affect the intention to disclose personal information to SNS providers. The purpose of this study is to identify factors and how these factors affect the behavioral intention to disclose personal information to SNS from a new angle of analysis, namely through a user-to-organizational approach. READ MORE

  3. 12. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Timo Jesse; [2015]
    Keywords : Music; piracy; legal acquisition of music; consumer behaviour; music infringement; Theory of Planned Behaviour; quantitative study; Sweden;

    Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE

  4. 13. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Carlson; Nadiya Dyekina; [2014]
    Keywords : Social media; Content marketing; Utilitarian and hedonic products; Visual and verbal messages; Emotional and rational appeals;

    Abstract : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. READ MORE

  5. 14. Motivations and Engagement: Environmental Communication on SNS in China and Sweden

    University essay from Institutionen för informatik och media

    Author : Weiwei Fang; [2012]
    Keywords : Environmental Communication; SNS; Facebook; Twitter; Sina Weibo; Renren; Social Media; Sweden; China; Sustainable Society; Motivation; Engagement; Social Changes.;

    Abstract : As the name suggests and according to the developers’ intention, Social Networking Sites (SNS) are designed as tools for users to make friends and express themselves. However, the usage of SNS apparently goes beyond these aspects with more plurality and possibilities unforeseen by their conceivers. READ MORE

  6. 15. Electronic Word-of-Mouth through Social Networking Sites : How does it affect consumers?

    University essay from Ekonomihögskolan, ELNU

    Author : Katerina Papadopoulou; Vasiliki Pavlidou; Astrit Hodza; [2012]
    Keywords : electronic word of mouth; social networking sites; product perception; puchase intention;

    Abstract : Researchers, companies and managers have for a long time accepted word-of-mouth as being a crucial marketing activity, since it is extremely effective in shaping consumers’ attitudes and behaviour. Nowadays, the Internet has become a major part of many peoples’ daily lives, and social networking sites attract millions of individuals from all around the world. READ MORE