Essays about: "New Media Advertisement thesis"

Showing result 1 - 5 of 18 essays containing the words New Media Advertisement thesis.

1. 1. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Johan Klingstedt; Sandra Naderi; [2020]
   Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

   Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE

3. 2. Marketing Mix Modelling: A comparative study of statistical models

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Richard Wigren; Filip Cornell; [2019]
   Keywords : Marketing mix modelling; Media mix modelling; Model evaluation; Time series regression; XGBoost; Bayesian structural time series; Bayesian hierarchical models;

   Abstract : Deciding the optimal media advertisement spending is a complex issue that many companies today are facing. With the rise of new ways to market products, the choices can appear infinite. One methodical way to do this is to use Marketing Mix Modelling (MMM), in which statistical modelling is used to attribute sales to media spendings. READ MORE

4. 3. Native advertising : from a consumer perspective

   University essay from Högskolan i Halmstad

   Author : Elin Lindmark; Elin Millberg; [2018]
   Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

   Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE

5. 4. “There’s More to Life ThanSitting There SimplyInterfacing” : David Foster Wallace and his Reader in a Literature afterPostmodernism

   University essay from Stockholms universitet/Institutionen för kultur och estetik

   Author : Andrea Minucci; [2018]
   Keywords : David; Foster; Wallace; Postmodernism; Literature; Infinite; Jest; Death of the Author; media studies; image-fiction; intermediality; transmediality; narrative; theory; narratology; heteroglossia; ekphrasis;

   Abstract : David Foster Wallace felt that literature was at a historical crossroad, and thatpostmodernism had passed the point which it could still be considered a'revolutionary' cultural phenomenon. He felt that the capitalistic machinery of TVand advertisement had absorbed the postmodernist techniques of pastiche,deconstruction and rejection of a distinction between high and low culturalmodels, to a point where there was no longer a difference between reality and itsown representation. READ MORE

6. 5. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Simeon Kovachki; Ventsislav Marinov; [2018]
   Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

   Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE