Essays about: "New marketing methods"

Showing result 1 - 5 of 142 essays containing the words New marketing methods.

  1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  3. 2. Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Adam Christensson; Vendela Melin; [2023]
    Keywords : Business and Economics;

    Abstract : Title: Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice - Investigating the Motivations and Methods of Urban Foragers Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Adam Christensson and Vendela Melin Supervisor: Annette Cerne Keywords: Dumpster diving, Social movement, Consumer resistance, Theory of planned behavior (TPB). Purpose: The study investigates dumpster diving motivations, methods, and its role as a resistance against conventional consumption patterns. READ MORE

  4. 3. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  5. 4. Bonderevolt eller överlevnadskreativitet : en studie om mjölkproducenters resa till egen förädling av gårdens mjölk

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Lisa Valleräng; [2023]
    Keywords : gårdsmejeri; förädling; mjölkgård; globala livsmedelssystem; lokala livsmedelssystem; berättande; värdeskapande; relationsmat;

    Abstract : I denna uppsats undersöks mjölkgårdar som investerat i och utvecklat förädling av gårdarnas egen mjölk. Fyra mjölkgårdar har besökts och där har jag genomfört djupgående intervjuer och observationer i två dagar på vardera gård. READ MORE

  6. 5. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
    Keywords : Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

    Abstract : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. READ MORE