Essays about: "New venture idea evaluation"

Found 1 essay containing the words New venture idea evaluation.

  1. 1. Exploring the Minds of Future Change Makers : Nascent Entrepreneurs and Opportunity Evaluation

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Christian Putz; Etnik Morina; [2018]
    Keywords : Nascent entrepreneur; Opportunity evaluation; New venture idea evaluation; Venture idea attractiveness; Cognition; Heuristic rules-of-thumb;

    Abstract : Background: Entrepreneurship plays an indispensable role in today’s society. Especially, the creation of new ventures promotes economic growth and new opportunities. Hereof, Sweden is viewed as a role-model, since it is one of the most innovative and entrepreneurial active countries in the world. READ MORE