Essays about: "New-Car Market"

Showing result 1 - 5 of 8 essays containing the words New-Car Market.

  1. 1. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Henrik Alexander Wendt; Hiva Farhadi; [2022]
    Keywords : E-commerce; Customer Experience In Online Shopping; Generation Z; Consumer Behavior Toward Online Shopping; High Involvement Products; New-Car Market;

    Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE

  3. 2. Parameter Guidelines for Electric Vehicle Route Planning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Joakim Fridlund; Oliver Wilén; [2020]
    Keywords : Electric vehicle; Guidelines; Simulation of urban mobility; Electric route planner implementation; Elbil; Riktlinjer; Simulation of Urban Mobility; Ruttplanerare elbil;

    Abstract : There is an urgent need to migrate the vehicle industry from conventional combustion vehicles to electric vehicles due to pressing climate changes caused by the fossil fuel industry. The general public seem to have a prejudice against electric vehicles due to their limited range and the extra planning that may be required from the user. READ MORE

  4. 3. Short-run Effects of Feebate Schemes on Car Markets and CO2 emissions A simulation analysis of the Swedish feebate scheme

    University essay from Göteborgs universitet/Graduate School

    Author : Ville Inkinen; [2018-10-11]
    Keywords : ;

    Abstract : In a CO2-differentiated feebate scheme on new car purchases, the purchaser either pays a fee or receives a rebate depending on the emission performance of the car. In an effort to reduce CO2 emissions from transportation, several developed countries have implemented such policy measures. READ MORE

  5. 4. Difference in Driving Preferences between Men and Women

    University essay from KTH/Skolan för teknikvetenskap (SCI)

    Author : Sebastian Ljung; [2017]
    Keywords : ;

    Abstract : In this report it is analysed if there are any differences in car preferences between genders and if so, what they are and what is being done today. Different studies, analyses and articles are presented and discussed. Most of them are found through KTH’s library and the internet. READ MORE

  6. 5. CONQUERING A NEW CUSTOMER SEGMENT : INNOVATIVE MEDIA CONCEPT FOR THE PRE-LAUNCH COMMUNICATION OF THE NEW BMW 2 SERIES ACTIVE TOURER

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Gerald Heidemann; [2014]
    Keywords : ;

    Abstract : The BMW 2 Series Active Tourer is a brand new car concept for the company and will be launched in Sweden at the end of September 2014. It will compete in the compact MPV (Multi Purpose Vehicles) segment with established competitors like the Mercedes Benz BClass. READ MORE