Essays about: "Newcastle United"

Found 2 essays containing the words Newcastle United.

1. 1. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Agnes Björkman; Emma Larsson; [2022]
   Keywords : Cultural branding; iconic brands; identity brands; Arsenal F.C.; Manchester City F.C.; Newcastle United F.C.; English football clubs; Social Sciences;

   Abstract : Arsenal F.C., Manchester City F.C. READ MORE

3. 2. Football Clubs Uses Of Social Media: A Case Study Of Newcastle United FC From A Fan Perspective.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ásgrímur Sigurðsson; [2019]
   Keywords : social media; organizational communication; fans; interaction; football clubs; Newcastle United; Social Sciences;

   Abstract : Although the communication aspects of sport and football organizations are receiving in-creased scholarly attention, research from the perspective of fans of such organizations has mostly been neglected. This study problematizes the gap that exists be-tween the current social media communication of football organizations, that tend to be guided by commercial interests, and the expectation of fans that call for increased engage-ment and interaction. READ MORE