Essays about: "Ngole Ngasu-Betek"
Found 1 essay containing the words Ngole Ngasu-Betek.
-
1. Total Quality Management as a Competitive Advantage - From a Marketing Perspective : A Case study of HMS Industrial Networks AB and Ernst & Young LLP
University essay from Sektionen för ekonomi och teknik (SET)Abstract : This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. READ MORE
Result pages:
1