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1. 1. Total Quality Management as a Competitive Advantage - From a Marketing Perspective : A Case study of HMS Industrial Networks AB and Ernst & Young LLP

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Ngole Ngasu-Betek; Munir Haroon; [2008]
   Keywords : TQM; Competitive advantage; Marketing mix;

   Abstract : This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. READ MORE