Essays about: "Nicki Rönnbom"

Found 1 essay containing the words Nicki Rönnbom.

  1. 1. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Borg; Nicki Rönnbom; [2021]
    Keywords : Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Abstract : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. READ MORE