Essays about: "Nicklas Bengtsson"

Found 1 essay containing the words Nicklas Bengtsson.

  1. 1. The silence at trade shows: : A case study at Hannover Messe

    University essay from IHH, Marketing and Logistics

    Author : Daniel Johansson; Nicklas Bengtsson; [2011]
    Keywords : Body language; nonverbal communication; marketing; atmos-phere; booth; trade show; trade fair; exhibition; exhibitor; selling; visitor; Hannover Messe; communication; consumer; buyer; ap-pearance;

    Abstract : This thesis studies the non-verbal communication such as the body language in the context of a trade show. The non-verbal communication is one of the primary conveyors of messages and trade shows are one of the major channels were firms attract new customers. However the combination of trade shows and non-verbal communication is overlooked. READ MORE