Essays about: "Niclas Rigrandt"

Found 1 essay containing the words Niclas Rigrandt.

  1. 1. The Dynamics of an Employer Brand. How culture can be used as a Managerial Control Mechanism

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Alveros; Niclas Rigrandt; [2015-07-13]
    Keywords : Employer Branding; Organizational Identity; Organizational Loyalty and Commitment; Cultural Dynamics; Normative Control;

    Abstract : Abstract The aim of this article is to provide an understanding of how management can work strategically to improve an employer brand. This study is conducted at a municipally owned company in Sweden, which operates in the entertainment and experience industry. READ MORE