Essays about: "Nicola Campagna Foglietta"
Found 1 essay containing the words Nicola Campagna Foglietta.
-
1. Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this study is to investigate the relationship between the brand image of an incumbent manufacturer and the purchase intention for a brand extension characterized by a disruptive innovation, and to assess the effects of a sub-brand strategy. This study involves inferential survey research with a conclusive and descriptive nature. READ MORE
Result pages:
1