Essays about: "Nicolas Numhauser"

Found 1 essay containing the words Nicolas Numhauser.

  1. 1. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
    Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

    Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE