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1. 1. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of

   University essay from Göteborgs universitet/Graduate School

   Author : Lei Yu Jiang; Nicole Kungel; [2017-06-30]
   Keywords : China; Sweden; cross-border online shopping; Daigou; customer satisfaction; repurchase intention; trust; country image; perceived social value; susceptibility to interpersonal influence;

   Abstract : This study focuses first on identifying the main characteristics of the seldom researched particular type of Chinese cross-border online shopping, Daigou, in which Chinese consumers purchase foreign products through commercial-oriented agents living abroad (Sweden in our study). Such findings came from a series of pre-studies including interviews with two agents in Sweden and two customers in China, non-participant observations of the two agents’ WeChat1 accounts, and netnographical investigation of customer feedbacks on one agent's Taobao2 online shop. READ MORE