Essays about: "Nikki Seretis"

Found 1 essay containing the words Nikki Seretis.

  1. 1. Plain packaging on energy drinks - A quantitative study examining the effects of generic packaging of energy drinks on consumer attitudes and perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Susic; Nikki Seretis; [2014]
    Keywords : Brand communication; Graphical components; Energy drinks; Packaging and design; Plain packaging;

    Abstract : In today's society, children and young adults are frequently the subjects of marketing attempts to promote products and brands, even those of documented risk to the consumers' health. Marketers are aware of the importance of branding and product packaging, concepts linked to the products success, and thus, for the rapidly expanding market of energy drinks, packaging is used as a vehicle for brand communication. READ MORE