Essays about: "Niklas Löfgren"

Found 4 essays containing the words Niklas Löfgren.

  1. 1. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
    Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

    Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

  3. 2. To purchase, or not to purchase, renewable electricity A study of decisive factors for increased use of renewable electricity among Swedish SMEs

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Niklas Löfgren; Edwin Grehorn Hall; [2020-07-01]
    Keywords : purchasing; SMEs; renewable electricity; renewable energy; green electricity; adoption factors; decisive factors;

    Abstract : A major challenge of future electricity consumption is the need for it to be renewable to avoid depletion of natural resources. Swedish small- and medium-sized enterprises (SMEs) are vital for increasing demand for renewable electricity (RE) in Sweden, which is desired since Sweden has set the goal to be completely free from non-renewable electricity by 2040. READ MORE

  4. 3. A Kind of Prayer: Representations of Faith and Religion in Samuel Beckett's Waiting For Godot

    University essay from Lunds universitet/Engelska

    Author : Niklas Löfgren; [2017]
    Keywords : Samuel Beckett; faith; religion; Christianity; absurdism; existentialism; Languages and Literatures;

    Abstract : .... READ MORE

  5. 4. Designing for Extensibility: An action research study of maximizing extensibility by means of design principles

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Niklas Johansson; Anton Löfgren; [2009-06-30T07:42:14Z]
    Keywords : Action research; design science; extensibility; code rot;

    Abstract : This paper presents an action research study on how a set of design principles applicable to object oriented languages can be used to counteract code rot and consequentially enhance system extensibility. The study describes how these principles help support the system quality attributes of modifiability, maintainability and scalability, as well as how these quality attributes correlate to extensibility. READ MORE