Essays about: "Niklas Odén"

Found 2 essays containing the words Niklas Odén.

1. 1. Mechanisms within cross media stories : An analytical framework combining cross media phenomena with storytelling elements

   University essay from Institutionen för informatik

   Author : Niklas Odén; [2013]
   Keywords : Storytelling; Storytelling Mechanisms; Cross Media; Cross Media Mechanisms; Transmedia;

   Abstract : Cross media is a still emerging research field and as we learn and adapt to using more devices it gets harder to define what cross media is. This paper studied two fields, cross media and storytelling in order to answer the question; which mechanisms are the bases of a cross media story? This was done by highlighting vital mechanisms within each field and used such mechanisms to construct a framework. READ MORE

3. 2. What makes a marketing campaing a viral success? : A descriptive model exploring the mechanisms of viral marketing

   University essay from Institutionen för informatik

   Author : Richard Stålnacke Larsson; Niklas Odén; [2011]
   Keywords : Viral marketing; social media; word-of-mouth; alternate reality game;

   Abstract : What makes some marketing campaigns so immensely big and well known when they are marketed through social media or with a viral approach? How can a company reach out to customers through viral marketing and how can they make use of today’s social media to achieve it? In this article we will try to understand and further explore what a campaign have to accomplish in order to achieve a viral spread, using a descriptive model which uses a number of factors and terms necessary in order to properly analyze viral marketing campaigns. This model as it stands today is at its first steps towards being a tool for producers to incorporate in their analytic research and design process when creating viral campaigns. READ MORE