Essays about: "Niklas Puranen"

Found 2 essays containing the words Niklas Puranen.

1. 1. Alternative Food Networks and Social Media in Marketing : A multiple case study exploring how Alternative Food Networks use social media in order to help small local food producers reach the market

   University essay from Umeå universitet/Företagsekonomi

   Author : Niklas Puranen; Markus Jansson; [2017]
   Keywords : Social media; marketing; Alternative Food Networks; segmentation; sales promotion;

   Abstract : The food provision system of today has been argued to be unsustainable with large scale production, price-pressure and outbreaks of diseases. Many consumers in the EU and Sweden are reacting to these issues and are becoming increasingly interested in finding local food alternatives that they consider to be safer and of higher quality. READ MORE

3. 2. Value based strategy in elite sports organizations - A Case Study of Luleå Hockey

   University essay from KTH/Fastigheter och byggande

   Author : Niklas Puranen; [2014]
   Keywords : Strategy; organizational culture; values and non-­‐profit organizations; Strategi; organisationskultur; värderingar och ideell verksamhet;

   Abstract : The  purpose  of  this  report  is  to  examine  and  describe  how  an  elite  sports organization uses  implementation  of  values  to  strengthen  the  organizational culture and the strategy.   The author has made a case study of Luleå Hockey, consisting  of   eight  interviews  and   necessary  observations. READ MORE