Essays about: "Niklas Sjöberg"

Found 2 essays containing the words Niklas Sjöberg.

  1. 1. FOOD COMMERCIALS AND GENDER. A Comparative Analysis of Gender-role Portrayal in Swedish and Japanese Food Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2021-06-15]
    Keywords : japanska; SIK; gender; Sweden; advertising; cross-culture; cooking;

    Abstract : The aim of this thesis is to investigate Swedish gender role stereotypes in advertising by analysing 82 different Swedish video commercials of the product category food and cooking and then conducting a cross-cultural comparison of earlier data from Japanese commercials. The commercials are categorised based on the setting that it takes place in, and examples of appearing roles and gender portrayals are described. READ MORE

  2. 2. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    University essay from Göteborgs universitet/Institutionen för språk och litteraturer

    Author : Niklas Sjöberg; [2020-06-09]
    Keywords : SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Abstract : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. READ MORE