Essays about: "Nilsson Henric"

Found 3 essays containing the words Nilsson Henric.

1. 1. The loyalty effect

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Bill; Alexander Jöndell; [2015]
   Keywords : Customer loyalty; Net Promoter Score; NPS; American Customer Satisfaction Index; ACSI; Business and Economics;

   Abstract : Authors: Oskar Bill, Alexander Jöndell Supervisors: Carl-Henric Nilsson Associate Professor Lund University ¬ School of Economics and Management Department of Business Administration Charlotta Johansson Associate Professor Lund University ¬ Faculty of Engineering Department of Automatic Control Purpose: The purpose is to predict customer loyalty by utilising big data. This will be done by combining two models: The American Customer Satisfaction Index (ACSI) and the Net Promoter Score (NPS) using the benefits of each model, the cause and effect relationship in ACSI and the simple survey methodology in NPS. READ MORE

3. 2. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

   University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

   Author : Anton Olivensjö; Gustav Sundberg; [2015]
   Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

   Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE

4. 3. "5 to 1 Service Success Model"

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cecilia Belfrage; Ted Boman; [2002]
   Keywords : management; Företagsledning; Management of enterprises; Eftermarknadsstrategi; Eftermarknad; Service Management; Business and Economics;

   Abstract : Titel: 5 to 1 Service Success Model Författare: Cecilia Belfrage Ted Boman Handledare: Bertil Nilsson, Avdelningen för Produktionsekonomi, Lunds Tekniska Högskola Carl-Henric Nilsson, Institutionen för företagsekonomi, Lunds Universitet Kimmo Syrjäläinen, Arjo Hospital Equipment AB Problemställning: Det saknas idag ett lätt överskådligt verktyg för framtagning av eftermarknadsstrategi för företag med produkter på en eftermarknad. Om Service Management och service finns det mycket skrivet, och dessa teorier kan ofta kopplas till eftermarknad. READ MORE