Essays about: "Nima Beik"

Found 2 essays containing the words Nima Beik.

1. 1. Fan identification and the perception of the sponsor-team fit : The case of Emirates Airlines and Arsenal FC

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Nima Beik; James Galbraith; [2016]
   Keywords : Barclays Premier League; sponsorship; sponsorship fit; sponsor-team fit; fan identification;

   Abstract : Sponsorship has become an important factor in determining the success and competitiveness of a sports team. While previous sports sponsorship literature has been substantial, the fans and their perceptions of the sponsor(s) has often not been focused upon. READ MORE

3. 2. Marketing in e-Commerce through the Implementation of the Service Perspective : A Case Study of the Start-Up Firm - EarnBidWin.com

   University essay from IHH, Företagsekonomi

   Author : Nima Beik; Kim Bergqvist; Jihane Karam; [2012]
   Keywords : e-Commerce; reverse auctions; marketing; service perspective;

   Abstract : This Thesis will begin by highlighting the significance of social media networks and e-Commerce in today’s business environment. The purpose of this paper is to develop an external marketing strategy that can be employed by start-up firms operating in the e-Commerce of reverse auction sites. READ MORE