Essays about: "Nina Prantl"

Found 1 essay containing the words Nina Prantl.

  1. 1. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Stefan Andres; Nina Prantl; [2012]
    Keywords : Sponsorship; Sport Sponsorship; Branding; Brand Knowledge; Brand Image; Brand Awareness; Brand Equity;

    Abstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE