Essays about: "Nina Prantl"
Found 1 essay containing the words Nina Prantl.
University essay from Karlstads universitet/Avdelningen för företagsekonomi
Abstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE