Essays about: "Nina Prantl"
Found 1 essay containing the words Nina Prantl.
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1. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB
University essay from Avdelningen för företagsekonomiAbstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE
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