Essays about: "Ninette Hansson"

Found 2 essays containing the words Ninette Hansson.

  1. 1. AN ELECTRONIC ARTS CASE

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Kotras; Ninette Hansson; Léandre Tellene; [2021]
    Keywords : crisis management; crisis communication; brand communities; gaming industry; Business and Economics;

    Abstract : On November 17th, 2017, Electronic Arts, an American gaming company, publishes one of the most anticipated games of the year: Star Wars Battlefront 2. It is a first- and third-person shooter video game based on the Star Wars universe, with both single and multiplayer aspects. Upon its release, the game, in its beta stage, was heavily criticized. READ MORE

  3. 2. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ninette Hansson; Vanille Cousyn Johansson; [2021]
    Keywords : Vegan consumption; sustainable consumption; ideologies; myths; consumer responsibilization; cultural branding; Business and Economics;

    Abstract : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. READ MORE