Essays about: "Ning Xu"

Found 1 essay containing the words Ning Xu.

  1. 1. Gaming as a Service (GaaS) :Investigating if GaaS is a business model or strategy, the potential definition and design and its long- term strategic impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Timothy Guiney; Ning Xu; [2019]
    Keywords : Strategic management; Business Model Innovation; Video Game Industry; Gaming as a Service; Business Model Design; Business Model Components; Business model for technology; GaaS; Business and Economics;

    Abstract : Gaming as a Service is not defined in existing research. The lack of a formal definition leads to an ambiguity between its function as a business model and the long-term strategy of the firm. The purpose and aim of this study is to investigate the definition of GaaS business model, distinguishing its function from the strategy. READ MORE