Essays about: "Nokia marketing"

Found 4 essays containing the words Nokia marketing.

  1. 1. Strategic leadership in turbulent markets

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Nina Dziomkina; Jimmy Jipp; [2013]
    Keywords : International business; Phone industry; Strategy; Industrial leadership; Marketing;

    Abstract : High-tech gadgets is a technology-intensive market that is highly profitable and very dynamic. Competition in this market is very intense and the market winner is unpredictable. In order to remain a market leader or to become one, a company should build a competitive advantage over his market rivals. READ MORE

  3. 2. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

  4. 3. Impact of the internet marketing through online social networks toward customers’ and companies’ perspective (A case study of Nokia on Facebook)

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pornpun Laochoowong; Suravet Rungpaskorn; [2009]
    Keywords : ;

    Abstract : .... READ MORE

  5. 4. Mobile Imaging: A Market Analysis : MBA-thesis i marketing

    University essay from Institutionen för ekonomi

    Author : J Håkan Svensson; Fadi Abbas; [2008]
    Keywords : market analysis;

    Abstract : Abstract   Camera phones are moving into the rapid growth stage and they will rapidly be the most common image capture device in the world. Analysis agencies Gartner, ABI-Research and Future Image estimate that over 650 million camera phones were shipped in 2007 and that by the end of the decade there will be a global population of over one billion mobile imaging handsets -- more than double the number of digital still cameras (DSC). READ MORE