Essays about: "Non-Monetary Promotion"

Found 3 essays containing the words Non-Monetary Promotion.

  1. 1. Extending the Understanding of Sales promotions’ Influence on Brand Knowledge : A Quantitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Martina Dahl; Anna Johnsson; [2015]
    Keywords : Sales Promotion; Monetary Promotion; Non-Monetary Promotion; Brand Knowledge; Brand Awareness; Brand Image; Swedish Food-Retail Industry; Fast Moving Consumer Goods FMCG;

    Abstract : Title: A quantitative study extending the understanding regarding the influence of sales promotion on brand knowledge   Background: Sales promotion is a marketing communication activity that aims to promote a purchase, usage or trial of a particular brand. Sales promotion activities can provide significant benefits and incentives that could help the brand to differentiate from competitors and can contribute to the consumer’s brand knowledge. READ MORE

  3. 2. A location-based application : - From a consumer perspective

    University essay from Ekonomihögskolan, ELNU

    Author : Maria Andersson; Felix Ekman; Björn Sahlquist; [2012]
    Keywords : Location-based marketing; smartphone; application;

    Abstract : The rise of mobile phones as the number one leading personal communication device make mobile phones very attractive for marketers, as they are always on, always with the consumer and always connected. Smartphones has the ability to update their location (thus the location of the consumer) by themselves. READ MORE

  4. 3. Promotion of Knowledge Sharing culture at local branch of a global Professional Services Firm: an Exploratory Case Study

    University essay from Institutionen för datavetenskap, fysik och matematik, DFM

    Author : Samaar Ahmed; Junaid Akram; [2011]
    Keywords : Knowledge Sharing; knowledge-sharing behaviours; Organizational culture; Knowledge sharing culture; Incentive and rewards;

    Abstract : Professional Services Firms promote knowledge sharing cultures to maintain consistency in the internal flow of organizational knowledge. Building a knowledge sharing culture takes tough time. READ MORE