Essays about: "Non-Profit Organization NPO"

Showing result 1 - 5 of 17 essays containing the words Non-Profit Organization NPO.

  1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  3. 2. Designing for Higher Commitment of Volunteers in NPOs : Why and how to build a warm and inspiring volunteering experience: a immersion study of Hjärta till Hjärta

    University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska fakulteten

    Author : Yidi Zhang; [2022]
    Keywords : commitment; motivation; trust; volunteer; non-profit organization; immersion; service design;

    Abstract : For non-profit organizations, volunteers play an important role in terms of participation and dedication to serve the organizations’ purposes and objectives. Unpaidness and flexibility are the most significant characteristics of voluntary work. Thus, a challenge for NPOs management is to increase volunteers’ commitment level. READ MORE

  4. 3. Motivation to donation

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Nellie Steneberg; Sara Ibarbachane; [2020]
    Keywords : Media technology; Tourist behavior; Non-Profit Organization NPO ; Research Through Design RTD ; Fogg Behavior Model FBM ; Media object; Visual communication; Design Science Research DSR ;

    Abstract : Today, the world contains a large number of important non-profit organizations (NPOs) that seek to maintain the welfare of people and animals and to preserve the natural world. NPOs are extremely dependent on funds from the public which has resulted in severe competition between these organizations. READ MORE

  5. 4. Communicating Goodness - loud as a lion or silent as a mouse? : A study exploring how companies find the balance in their CSR-communication

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nicole Öhrn; Judith Zamore; [2016]
    Keywords : Cross-sector collaboration CSC ; Communication; Corporate social responsibility CSR ; Stakeholder skepticism; Authenticity; Non-profit organization NPO ;

    Abstract : Problem: Corporate social responsibility is said to result in strategic and reputational benefits, however, broadcasting it publicly has been proven to be a delicate matter. While stakeholders expect companies to engage in CSR, they do not appreciate if companies communicate their CSR-activities too loudly. READ MORE

  6. 5. Attracting Donations : How Iranian Charity Organizations Promote to Attract Donation?

    University essay from

    Author : Hooman Dadkhah; Maryam Samari; [2016]
    Keywords : Social Behaviour Law; Samhälls-; beteendevetenskap; juridik;

    Abstract : Non-Profit Organizations (NPO), also called the third sector, are organizations that do not aim to generate revenue and, as the name suggests, profit making is not their goal. However, like any other organization, they have expenses to cover in order to reach their goals. READ MORE