Essays about: "Non-Traditional Advertising"

Found 2 essays containing the words Non-Traditional Advertising.

  1. 1. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland Bulgaria

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Simeon Kovachki; Ventsislav Marinov; [2018]
    Keywords : Advertising; Marketing; Traditional Advertising; Non-Traditional Advertising; Communication Process; Decision-Making Process; Perceptions;

    Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE

  2. 2. Lather, Rinse, Repeat – The Stereotyping of Women in Magazine Grooming Advertisements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jaritza Ortega; Janina Stara; [2018]
    Keywords : Gender advertising; gender stereotypes; female portrayals; grooming advertisements; magazines; women’s role; Business and Economics;

    Abstract : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. READ MORE