Essays about: "Non-Traditional Advertising"
Found 2 essays containing the words Non-Traditional Advertising.
1. Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria : A case of Kaufland BulgariaUniversity essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Abstract : Title: Consumers’ perception of Traditional vs. Non-traditional Advertising in Bulgaria. READ MORE
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : This study investigates how magazine grooming advertisements currently portray and stereotype women. By examining women’s portrayal and stereotyping, this research aims to uncover whether advertising depicts women fairly based on their changing role in society from a rather traditional, domestic and dependent role to a more non-traditional, professional and independent one. READ MORE