Essays about: "Non-analytic Decision Making"

Found 1 essay containing the words Non-analytic Decision Making.

  1. 1. Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zoheb Salam; Constantin Von Schantz; [2017]
    Keywords : Expert Entrepreneurs; Entrepreneurship; Novice Entrepreneurs; Analytic Decision Making; Non-analytic Decision Making; Heuristics; Emotions; Affect; Business and Economics;

    Abstract : This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. READ MORE