Essays about: "Non-commercial advertising"

Found 3 essays containing the words Non-commercial advertising.

  1. 1. Beyond the Billboard; How advertised prices affect how you feel, think, and behave

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Vladan Gajic; [2022]
    Keywords : advertising; unintended advertising effects; happiness; time money evaluation; prosocial behaviour;

    Abstract : Commercial advertisements are intended to persuade consumers to purchase products, but their influence often extends unintentionally and uninvitedly to non-commercial domains. Researchers have uncovered many such, unintended ad effects - good and bad - from lowered self-esteem to increased empathy. READ MORE

  3. 2. The language of non-commercial advertising: A pragmatic approach

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Anna Rath Foley; [2020]
    Keywords : Advertising; Attention-seeking function; Informing function; Non-commercial advertising; Persuading function; Pragmatics; Relevance Theory;

    Abstract : The current study has explored the language of 30 non-commercial advertisements, both quantitatively and qualitatively, within the framework of pragmatics. The main incentive was to conduct an investigation into how the advertiser working with such a philanthropic genre employs attention-seeking, informing and persuading functions when she communicates with her audience. READ MORE

  4. 3. Vem får tala i staden? : en undersökning av reklam i Göteborg och hur den hanteras i det offentliga rummet

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Anton Gross; [2013]
    Keywords : Reklam; Utomhusreklam; Affischering; Stadslandskap; Demokrati; Allmän plats; Offentligt;

    Abstract : Denna uppsats syftar till att undersöka hur reklamens utbredning i staden ser ut och koppla det till det offentliga rummet och invånarnas rätt till att komma till tals. Genom att studera hur reklam och skyltning förekommer i Göteborg samt hur man från stadens sida ser och reglerar frågan vill jag konkretisera ämnet. READ MORE