Essays about: "Non-customers"

Showing result 1 - 5 of 6 essays containing the word Non-customers.

  1. 1. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rafael Czeszejko; Sofia Öfverström; [2021]
    Keywords : Customer Engagement; Gamification; Co-creation; Experimental Design;

    Abstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE

  3. 2. Simplifying interaction on mobile devices using context-aware computing

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Jakob Berglund; Filip Lindqvist; [2015]
    Keywords : User-Experience; Adaptive User Interface; Context-Awareness; Handheld Computing; Technology and Engineering;

    Abstract : This thesis investigates how context-awareness and learning from user patterns could improve the user interaction for a smartphone applica- tion that can control the computer and home and how it could create a smarter more personal experience. It looks at both how a existing cus- tomers would react in three different experiments (a survey, interviews and a prototype of the application), and how non-users would like an application that could control their home with respect to context- awareness. READ MORE

  4. 3. Why Do We Hate Brands? : A qualitative study of how the dark side of branding is influenced by group identification

    University essay from Umeå universitet/Företagsekonomi

    Author : Lucas Rodrigues; Daniel Karlsson; [2015]
    Keywords : Brand Hate; Non-customers; Group Identification; Reference Groups; Perception of brands; Brand Image;

    Abstract : Abstract The purpose of this thesis was to gain a better understanding of the relatively new concept of Brand Hate. More specifically, how Brand Hate can occur in people with no to little experience with certain brands, so called non-customers. READ MORE

  5. 4. Towards Understanding Strategic innovation in Small & Entrepreneurial Clean Technology firms. Exploring capacity, arenas and outcomes

    University essay from Göteborgs universitet/Graduate School

    Author : Cecilia Rosensten-Berg; [2014-12-15]
    Keywords : Strategic innovation; clean technology; small and entrepreneurial firms;

    Abstract : Background and problem: The realities of our knowledge-based society have dramatically changed the prerequisites for business strategy and competition. Today, Strategic Innovation (SI), i.e. the ability to radically change the rules of the game, is required in order to cope with the new economic landscape. READ MORE

  6. 5. Children's Influence -Regarding Home Delivery Grocery Bags with Familyfood Optima AB in Focus.

    University essay from IHH, Företagsekonomi

    Author : Josefin Haglund; Sophie Stenberg; [2012]
    Keywords : Children’s influence; Pester Power; Parental Yielding; Purchasing Decision; Home Delivery Grocery bags; Familyfood Optima AB;

    Abstract : Background Children are influencing the family’s decision making process regarding food products. The children’s spending power is increasing and they become consumers in an early age. READ MORE