Essays about: "Non-management"
Found 4 essays containing the word Non-management.
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1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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2. Managing change in the absence of sense: An interpretive case study on how the non-management of meaning can affect the performance of organisational change initiatives
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to increase the understanding of an organisation’s change process by observing how the non-management of meaning can impact organisational change performance. With an emphasis on technological change, we will draw upon Weick’s theoretical concept of sensemaking to analyse how individuals within such change projects formulate meaning towards events, allowing us to investigate how the non-management of this meaning influences organisational change performance. READ MORE
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3. How are strategic CSR and brand reputation perceived to affect competitive advantage? : A case study
University essay from Stockholms universitet/Management & OrganisationAbstract : Social responsibility has a long history and it is evolved from the genuine altruism of human beings. On the other hand, corporate social responsibility finds its roots from organizations. The interactions of an organization and the public enable CSR to emerge and affect both organizations and human beings. READ MORE
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4. Stimulating Non-Management Employees’ Contribution to Strategy Implementation : An Analysis of Non-Management Employees’ Strategically Aligned Behavior in the Strategy Implementation Process
University essay from Sektionen för ekonomi och teknik (SET)Abstract : The importance of strategy formulation is well known and has consequently received a lot of attention from researchers and managers alike, however, strategy is not of any use if it cannot be implemented successfully. The field of implementation has received more and more attention lately but there is still much left to study and understand. READ MORE
