Essays about: "Non-professionally and professionally oriented social media"

Found 1 essay containing the words Non-professionally and professionally oriented social media.

  1. 1. Students' perceptions of online personal branding on social media sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Benjamin Gonne-Victoria; Guillaume Lécuellé; Nagisa Sasaki; [2017]
    Keywords : Personal branding; Online personal branding; Self-branding; Non-professionally and professionally oriented social media; Online platforms; Online presence; Digital footprint; Cybervetting.;

    Abstract : This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. READ MORE