Essays about: "Noora Pihlainen"

Found 1 essay containing the words Noora Pihlainen.

  1. 1. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Noora Pihlainen; [2017]
    Keywords : Image-focused Social Media; Instagram; Content Co-creation; Authenticity; Tourism Destination Marketing; Social Sciences;

    Abstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE