Essays about: "Noora Pihlainen"
Found 1 essay containing the words Noora Pihlainen.
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1. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE
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