Essays about: "Nora Berggren"

Found 2 essays containing the words Nora Berggren.

1. 1. Unlocking the Fashion Metaverse : Exploring the Impact of External Factors on Innovation Diffusion in the Metaverse Fashion Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nora Berggren; Fanny Iselid; [2023]
   Keywords : Diffusion of innovation; Metaverse; Fashion; Retail; Adoption of innovation; Augmented and Virtual Reality; Digital Fashion;

   Abstract : Background: The fashion retail industry has undergone a major transformation due to the Covid-19 pandemic and the rise of technical innovations. This transformation led to the emergence of digital fashion, a new concept integrating experimental technologies, including artificial intelligence, and augmented reality, which further has progressed towards the Metaverse. READ MORE

3. 2. Follow generational footsteps, or minimize future footprint? : Exploring the motives behind Gen Z’s meat consumption and the implications on the marketing of meat substitutes

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Nora Berggren; Sandra Pöder; [2021]
   Keywords : Gen Z; Sustainable consumption; Consumer behavior; Gender differences; Stereotypes; Marketing;

   Abstract : Background: The environmental changes leave the younger generation (Gen Z) to worry about their future, which means implementing changes in their consumption behavior. With global meat consumption drastically increasing, Gen Z has the potential to frame their food consumption patterns for the future. READ MORE