Essays about: "Nora Hesse"

Found 1 essay containing the words Nora Hesse.

  1. 1. Men and their perception of gender stereotypes used in print advertisements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christina Freisleben; Nora Hesse; [2015]
    Keywords : gender stereotypes; traditional stereotypes; masculinity; femininity; advertising; perceptions; Business and Economics; Social Sciences;

    Abstract : This thesis deals with the question of how men perceive the usage of gender stereotypes in print advertisements. After reviewing existing literature in the field of gender stereotypes and their utilization in advertisements, a research gap has been identified in two areas: male gender stereotypes and perception of advertisements. READ MORE