Essays about: "Nora Johansson"

Found 3 essays containing the words Nora Johansson.

  1. 1. Caring by sharing: A single case study on the implications of horizontal information systems for public sector accountability

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Sara Hedman; Nora Johansson; [2023]
    Keywords : Accountability; Digitalization; Public sector; Horizontal information systems; Enabling and coercive control;

    Abstract : This paper aims to examine how accountability forms and conceptions are affected by the implementation of a horizontal information system in a public healthcare organization. Drawing on a qualitative case study of the healthcare organization of a mid-sized Swedish local government region, in which the analysis is framed by Adler and Borys' (1996) framework of enabling and coercive control, we contribute to the rather scarce literature on public sector digitalization and accountability in three main ways. READ MORE

  3. 2. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

    University essay from Stockholms universitet/Marknadsföring

    Author : Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
    Keywords : Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

    Abstract : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE

  4. 3. Driving Sustainable Growth - a New Role for the Gatekeepers of Innovation?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Serner; Nora Johansson; [2021]
    Keywords : Sustainable investing; Sustainability impact assessment; Sustainable venture capital; Venture capital; Start-ups;

    Abstract : This thesis examines how venture capital firms define and assess sustainability in the screening process of investment objectives and in the development of portfolio companies. Further, it investigates factors affecting the extent to which venture capital firms address sustainability. READ MORE