Essays about: "Nordic brand"
Showing result 1 - 5 of 35 essays containing the words Nordic brand.
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1. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE
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2. CSR EMBEDDED IN THE CORPORATE DNA : A QUALITATIVE CASE STUDY OF CSR-BRANDING AND SUSTAINABILITY REPORTING WITHIN A NORDIC MULTI-BRAND ORGANIZATION IN THE BEAUTY INDUSTRY
University essay from Umeå universitet/FöretagsekonomiAbstract : CSR-branding has gained recognition and promotes organizations to incorporate CSRinitiatives into their branding strategies. Conversely, executing an effective CSR-brandingstrategy presents challenges such as aligning relevant initiatives with the corporate brand,assessing internal resources, and engaging external stakeholders. READ MORE
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3. Between ‘Place-Branding’ and ‘Sense of Place’ in the Nordics : A comparative study through two generations of Nordic residents in Stockholm.
University essay from Stockholms universitet/Kulturgeografiska institutionenAbstract : Place branding refers to the strategical act of attaching a positive reputation to a geographical place. This concept is argued important due to its ability to boost places with advantageous lead when globally competing over financial, cultural and human resources. READ MORE
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4. Volvo Cars IPO - A case study of Geely's decision and process to list Volvo Cars on Nasdaq Stockholm
University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomiAbstract : On 29 October 2021 Volvo Car AB began trading on the Nasdaq Stockholm exchange. The listing was the culmination of 5 years of attempted corporate actions, pivoting through an aborted IPO attempt in 2018, an abandoned merger with its parent Geely Auto in 2020, and finally the successful listing itself. READ MORE
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5. Desire for truly sustainable suppliers; how to make it work? : Research on Nordic product-based companies
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Research provides insights on the concept of sustainability in the field of supply chain management, by comparing the theoretical concept of SSCM and the practical understanding or focus of brand owners while representing sustainability. Research describes the value and significance of all three elements of sustainability to prevent brand reputational damage. READ MORE