Essays about: "Notional Employees"
Found 1 essay containing the words Notional Employees.
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1. Frank, Robert & Stig : A Study About Organizational Core Value Branding, through Notional Employees
University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)Abstract : The phenomenon of notional employees has started to occur, since companies are facing an increased challenge to break through the marketing clutter. The phenomenon makes it possible for companies to communicate the increasingly important intangible values of a brand. READ MORE
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