Essays about: "Nour Murched"

Found 1 essay containing the words Nour Murched.

  1. 1. How Culture Moderates the Effect of Trust on Online Shopping Frequency

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Augustine Yuty Duweh Farley; Nour Murched; [2016]
    Keywords : Trust; Online Shopping frequency; Culture; E-vender; E-shoppers; Uncertainty avoidance; Individualism; Collectivism;

    Abstract : People all over the world are embracing online shopping and there is a general agreement that trust plays a key role in influencing online shopping frequency. This project seeks to address the increasing need for new studies in this area. READ MORE