Essays about: "Nouran Elsharabasy"
Found 1 essay containing the words Nouran Elsharabasy.
1. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.University essay from
Abstract : Background: Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE