Essays about: "Nuanyong Nualnim"

Found 1 essay containing the words Nuanyong Nualnim.

  1. 1. Customer’s selection criteria when booking yacht online

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Nuanyong Nualnim; Chayanut Phuaksawat; [2010]
    Keywords : Service e-commerce; selection criteria; decision making process; yacht charter business; selecting services;

    Abstract : Problem: Online yacht booking market is now very competitive market. There are many yacht online companies in the market. Therefore, it is critical for yacht online companies to understand customers’ needs and to know what the selection criteria are that customers use to book yacht online. READ MORE