Essays about: "Oatly"

Showing result 16 - 20 of 31 essays containing the word Oatly.

1. 16. Circular Business Models in the Dairy Industry - Analyzing a consumer's propensity to buy a firm's product depending on the level of circularity of its business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Becker; Mathieu Logeais; [2020]
   Keywords : circular economy; business model; business strategies; dairy industry; consumers; Business and Economics;

   Abstract : Following a brief introduction on the history of Corporate Social Responsibility (CSR) and the concept of the Circular Economy (CE), the impact of the dairy industry on the environment is introduced. This study then focuses on the gaps in research and the problem of implementing CE practices in the dairy industry. READ MORE

3. 17. Growing Pains or Growing Gains? Investigating the Influence of Business Growth on Environmental and Social Credentials of Sustainability-driven Enterprises

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Ekaterina Kushnir; [2020]
   Keywords : Sustainability-driven enterprise; social enterprise; business growth; growth factors; mission drift; Earth and Environmental Sciences; Business and Economics;

   Abstract : Sustainability-driven businesses combine the principles of conventional for-profit companies with a strong commitment to their social and environmental credentials. This structure enables them to address social problems in an economically sustainable manner and to capitalise on consumer demand for responsibly-made products. READ MORE

4. 18. Corporate social responsibility communication : a case study of Oatly

   University essay from SLU/Dept. of Economics

   Author : Alexandra Mendebaba; [2019]
   Keywords : code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

   Abstract : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. READ MORE

5. 19. Got no milk? Exploring consumer involvement and brand identity of the non-dairy brands Oatly and Alpro

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebin Naderi; William O’Riordan; Emelie Pine; Catalina Constantin; [2019]
   Keywords : Consumer Involvement; Brand Identity Prism; Oatly; Alpro; Business and Economics;

   Abstract : Purpose: The purpose of this study is to examine consumer involvement with brands in the non-dairy product category and to identify the notable facets of the brands identity in this low-involvement product category. Methodology: Literature review, two case studies (Oatly and Alpro), four semi-structured interviews. READ MORE

6. 20. How do we make make Swedish consumers adhere to a plant-based diet? : An exploratory study on how companies in the food industry can influence flexitarians in the transition towards a plant-based diet.

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Karoline Røsand; Alice Moradian; [2019]
   Keywords : Sustainability; food industry; plant-based diets; plant-based substitutes; flexitarian; meat substitute; dairy substitute; consumer behaviour and marketing;

   Abstract : The purpose of this qualitative research paper was to explore how companies who offer plant-based meat and dairy substitutes in the Swedish market, can influence flexitarians towards a more plant-based diet. This was based on the conflict between the need to substitute animal products with more plant-based alternatives and the current resistance among consumers to change from traditional eating patterns. READ MORE