Essays about: "Occasional consumers"

Showing result 1 - 5 of 6 essays containing the words Occasional consumers.

  1. 1. Crowdsourcing, more than an innovation partner? A quantitative study of the effects of crowdsourcing on consumer responses

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Greta Linander; Vivianne Yance; [2017]
    Keywords : crowdsourcing; ideation contest; crowdsourcing contest; new product development; brand attitude;

    Abstract : This paper focuses on non-participating consumers' overall attitudes towards brands using crowdsourcing activities, specifically ideation contests, in new product development. As technology has enabled businesses and consumers to interact easier, crowdsourcing has become more popular, but research on responses to crowdsourcing activities is limited. READ MORE

  2. 2. Barriers of organic food purchase : Segmentation of young consumers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jennefer Andrea Ontiveros Ordinola; Roxana Alitei; [2016]
    Keywords : barriers of organic food purchase; young consumer; less frequent organic buyer.; Business and Economics;

    Abstract : The growing trend in organic consumption has lead us to develop a research about barriers that influences young consumer’s beliefs and attitudes toward organic food. The study is based on results of a survey conducted in a supermarket from Malmo on a sample of 270 occasional and non-organic young consumers aged 18-36 years. READ MORE

  3. 3. Towards an understanding of consumer´s behavior of buying secondhand products on social media

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Yingxi Jiao; [2015]
    Keywords : passive shopping; consumer-to-consumer C2C business; social media; secondhand Products; consumer behavior; Active shopping; utilitarian and hedonic shopping.; Social Sciences;

    Abstract : Due to the research scarcity in consumers’ secondhand shopping behaviors and consumer-to-consumer (C2C) businesses on social media platforms, this thesis decided to concentrate on both secondhand products and social media. The aim of this thesis is to explore the consumers’ behaviors of buying secondhand products on social media – a new channel of doing C2C businesses. READ MORE

  4. 4. Nostalgic consumption behaviours among young generations in photography : A comparative approach of Instagram and analogue photography.

    University essay from Umeå universitet/Företagsekonomi

    Author : Evelyne Morlot; [2013]
    Keywords : photography; analogue; digital photography; instagram; social media; social network; nostalgia; authenticity; consumer research; consumer behaviour; consumer; retro marketing; youth; postmodernism;

    Abstract : With the emergence of digital cameras on phones, photography has become a popular routine. For some people, it is close to a form of ritual, every moment of the present is preciously archived and possibly shared to relatives on social media. This consumption of photography contrasts radically with the one practiced 20 years ago. READ MORE

  5. 5. Occasionally Organic - A Study of Occasional Consumers of Organic Food in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Björn Tilly; Anna Sundell; [2012]
    Keywords : Organic food; Perceived value; Involvement; Occasional consumers; Perceived quality; Business and Economics;

    Abstract : Purpose: This thesis provides insights in the perceived values and the level of involvement associated with buying organic food among occasional organic consumers in Sweden. Methodology: Based on the framework of the actors approach and using an abductive methodological perspective, this thesis has been constructed with a qualitative research strategy, and carried out through in-depth interviews. READ MORE