Essays about: "Octalysis framework"
Showing result 1 - 5 of 9 essays containing the words Octalysis framework.
-
1. How can gamification increase the effectiveness of customer retention? : A case study of ICA’s loyalty application
University essay from Uppsala universitet/Institutionen för speldesignAbstract : This research investigated how the effectiveness of gamification can increase customer retention. Obtaining and maintaining customer retention is a critical challenge for all customer-dependent markets within any industry. READ MORE
-
2. APPLYING GAMIFICATION ELEMENTS TO AN ONLINE CASINO PLATFORM
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Gamification is one of the most effective ways of creating and keeping high engagement among people. It is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. READ MORE
-
3. Exploring News Engagement among Young Adults through Motivational Core Drives
University essay from Södertörns högskola/MedieteknikAbstract : This study uses a qualitative methodological approach to investigate how core drives from the Octalysis framework can influence news engagement among young adults. This study conducts semi-structured interviews to identify young adults’ core drives and attitudes that influence news engagement, followed by participatory design sessions in order to explore gamification opportunities. READ MORE
-
4. A new era of gamified financial applications: What does it mean? : A Qualitative study on how Gamification can influence user's motivation in MFAs.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : .... READ MORE
-
5. Gamification and its effect on investor behaviour : A qualitative study investigating the gamified trading platform Avanza
University essay from Umeå universitet/FöretagsekonomiAbstract : The gamification trend has in recent years gained a strong hold across the field of finance. Market participants are leveraging the benefits of implementing game-design elements to previously mundane banking activities. READ MORE