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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. How can gamification increase the effectiveness of customer retention? : A case study of ICA’s loyalty application

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Viktor Carlsson; Felix Olofsson; [2023]
    Keywords : Engagement; Gamification; Loyalty; Retention; Octalysis;

    Abstract : This research investigated how the effectiveness of gamification can increase customer retention. Obtaining and maintaining customer retention is a critical challenge for all customer-dependent markets within any industry. READ MORE

  3. 2. APPLYING GAMIFICATION ELEMENTS TO AN ONLINE CASINO PLATFORM

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Pavlos Karageorgiadis; [2022]
    Keywords : Gamification; iGaming; online casino; Social Network; Octalysis Framework; Gamification; iGaming; online kasinon; Sociala Nätverk; Octalysis Framework;

    Abstract : Gamification is one of the most effective ways of creating and keeping high engagement among people. It is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. READ MORE

  4. 3. Exploring News Engagement among Young Adults through Motivational Core Drives

    University essay from Södertörns högskola/Medieteknik

    Author : Christina Korsun; [2022]
    Keywords : Gamification; News Gamification; Octalysis Framework; Core Drive; News Engagement; Motivation;

    Abstract : This study uses a qualitative methodological approach to investigate how core drives from the Octalysis framework can influence news engagement among young adults. This study conducts semi-structured interviews to identify young adults’ core drives and attitudes that influence news engagement, followed by participatory design sessions in order to explore gamification opportunities. READ MORE

  5. 4. A new era of gamified financial applications: What does it mean? : A Qualitative study on how Gamification can influence user's motivation in MFAs.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tim de Verdier Below; Florian Istrefi; [2022]
    Keywords : Gamification; motivation; game elements; Mobile financial applications; Octalysis framework; self-determination theory;

    Abstract : .... READ MORE

  6. 5. Gamification and its effect on investor behaviour : A qualitative study investigating the gamified trading platform Avanza

    University essay from Umeå universitet/Företagsekonomi

    Author : Marcus Moore; Hugo Ljungkvist; [2022]
    Keywords : Gamification; Behavioural finance; Octalysis; Avanza; Financial literacy;

    Abstract : The gamification trend has in recent years gained a strong hold across the field of finance. Market participants are leveraging the benefits of implementing game-design elements to previously mundane banking activities. READ MORE