Essays about: "Octavio Martinez"

Found 1 essay containing the words Octavio Martinez.

  1. 1. Knowledge Sells? How the quality of sales knowledge assets in startups affects their scalability

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Octavio Martinez; Lucas Höfer; [2018]
    Keywords : Knowledge Management; Knowledge Assets; Tacit and Explicit Knowledge; Startups; Entrepreneurship; Business Processes; Business Strategy; B2B Sales; Sales Process; Scalability; Business and Economics;

    Abstract : A goal of entrepreneurship is to foster innovation through the creation of sustainable, scalable firms through a successful commercialization of their value proposal. Surprisingly there is little research on the key role sales and hence sales knowledge of the founder plays in the survival of an entrepreneurial venture. READ MORE