Essays about: "Odd Molly"

Found 2 essays containing the words Odd Molly.

  1. 1. Alone we are strong, together we are stronger - a qualitative comparison of four Swedish fashion companies' work with Corporate Social Responsibility

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emelie Kroon; Isabelle Marttila; [2014-03-05]
    Keywords : CSR; Corporate Social Responsibility; Sustainability; Transparency; Stakeholder Theory; Legitimacy; Cooperation; Partnership; Organization; Management; Fashion industry; Gina Tricot; Odd Molly; KappAhl; Filippa K;

    Abstract : .... READ MORE

  3. 2. A Comparative Study of Traditional Marketing and Doing More with Less : The Case of Four Swedish Firms

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Per Einarsson; Kristin Ahlberg; [2008]
    Keywords : Marketing; public relations; brand management; product placement; event marketing; packaging; unique selling propositions; traditional marketing;

    Abstract : Background Marketing spending has grown dramatically over the last decade but the traditional market-ing strategies such as advertising in TV, on billboards and posters might not be as effective as they used to be. The phenomena, how to work with marketing with the use of limited capital, has attracted attention in different contexts lately. READ MORE