Essays about: "Offer Price Discount"

Showing result 1 - 5 of 8 essays containing the words Offer Price Discount.

1. 1. “Hurry! Use Summer20 and get 20% off your entire purchase, the offer is only valid for 24 hours” : A quantitative study on to what extent time-limited discount codes on Instagram provided by influencers affect Swedish consumer's impulse buying behavior

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ejdo Begic; Martina Ladan; Alva Stjernholm; [2022]
   Keywords : Instagram; Influencer marketing; impulse buying; fashion products; price promotions; Swedish consumers;

   Abstract : Over the years Instagram has grown successfully to an online platform whereindividuals and companies are constantly present. It has become a marketplace wherecompanies frequently can reach out to their customers with marketing. As a result, thishas created an impact on consumers' impulse buying behavior. READ MORE

3. 2. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

4. 3. Switching Costs and Price Discrimination by European Frequent Flyer Programmes

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Patrick Jansson; [2015]
   Keywords : switching costs; price discrimination; frequent flyer programmes; Business and Economics;

   Abstract : This thesis presents the two hypotheses that airlines use their frequent flyer programmes (FFPs) to introduce switching costs to combat competition by increasing the percent discount of the value of the points their FFP members receive, and that they use their FFPs to support price discrimination by offering business travellers more value for their travel choices. Economic theory to support these hypotheses is offered and real life data is collected for a number of routes from five major European airlines. READ MORE

5. 4. Public Seasoned Equity Offerings and Asymmetric Information: An Investigation of Abnormal Returns, Discounts and Offer type choice

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi; Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Laura Elisa Ulrich; Kristoffer Feet; [2014]
   Keywords : Seasoned Equity Offerings; Accelerated Offerings; Offer Price Discount; Abnormal Returns;

   Abstract : This thesis attempts to assess the effect of information asymmetry between firms and investors on indirect issuing costs in two offer types of public SEOs, fully-marketed and accelerated offers. Furthermore, the thesis investigates if firms that have higher information asymmetry are more likely to prefer one offer type to another. READ MORE

6. 5. The Escape of Mediocrity : A theoretical analysis of a given market condition

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Sarah Fredriksson; Grete Simanaityte; [2012]
   Keywords : positioning; repositioning; middle-market; market polarization;

   Abstract : Previously, the rich customers bought expensive luxury goods, the impoverished customers bought cheap low quality merchandise and the middle class customers stayed true and loyal to the middle market. However, today there has been a change in the customer shopping behaviour, especially among the middle class customers who no longer want to be stuck in mediocrity. READ MORE