Essays about: "Ola Karlsson Eriksson"

Found 1 essay containing the words Ola Karlsson Eriksson.

  1. 1. Managing brand equity during an ongoing pandemic : A qualitative study in the tourism- and hospitality industry during covid-19

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Josefine Henriksson; Ola Karlsson Eriksson; [2021]
    Keywords : Tourism- and hospitality industry; Brand equity; Covid-19; Branding in social media;

    Abstract : The aim for this study was to explore how small and medium enterprises (SMEs) in the Swedish tourism and hospitality industry have managed their brand during the covid-19- pandemic. To fulfill the aim the following research questions were asked; “How have SMEs in the tourism- and hospitality industry managed their brand equity during the covid-19 pandemic?” and “How have SMEs in the tourism- and hospitality industry worked with branding in social media to cope with the pandemic?”. READ MORE